Lone Star College - Montgomery
Principles of Marketing Meets 9:00-9:53 am MWF : Mrkg 1311-41101

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Your course grade    Posted: Nov 15, 2009
I hope that all of you are keeping up with your test results and course work. I post the ongoing test scores and averages, requested lecture material and bonus point opportunities on this website so that you can stay current with the lectures, keep track of your progress and take corrective measures when warranted. Your course grade will be a direct result of the attention and effort you put forth. Please see me if you have questions about the material or your class standing.

Updated scores posted    Posted: Nov 9, 2009
Scores through test 05 are posted in course content.

Some tips on learning from lectures    Posted: Nov 8, 2009
I have posted a brief outline regarding tips on getting the most out of my lectures. It is in course content and you may find it beneficial.

marketing course syllabus    Posted: Aug 19, 2009
A copy of the syllabus for the 2009 fall marketing course is available in course content. Click on "course content" in the menu on the left, and then click on syllabus.

Course Description
Introduction to the basic marketing functions of product, pricing, promotion and distribution;the role of marketing in the organization, identification of consumer and organizational needs, explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research. See the syllabus for this course for more information.

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